A publicity stunt that involved using a consumer quadcopter drone to deliver vegetables to a restaurant in the Netherlands has literally crashed and burned.
The De Zwann Michelin-starred restaurant in Etten-Leur, North Brabant in the Netherlands always puts on an exciting publicity stunt to mark the beginning of the asparagus season.
In previous years, owner Ronald Peijenburg has used everything from a Formula 1 racing car to a hot air balloon and a helicopter to deliver the very first asparagus of the season, and this year he wanted to try flying a unmanned aerial vehicle (UAV).
Initially the journey from the asparagus farm started well, with the drone taking off carrying a metal can consisting of several asparagus stalks. In the interest of safety, the pilot followed in the back of a small pick-up truck, so the drone was always in line-of-sight, with the stunt being filmed by a local TV channel.